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Less than a year ago, OpenAI’s ChatGPT was introduced to the public—with mixed reviews from the business community. When we polled CEOs on the technology in February, only 23 percent were considering using the bot or other AI tools to augment productivity or mitigate labor costs.
Skip ahead eight months and AI use within businesses has become mainstream, as CEOs report finding new, more reliable use cases for their organizations.
Chief Executive’s latest poll of 240 U.S. CEOs, conducted the first week of October, shows the technology has gained considerable ground among CEOs, thanks to its growing business capabilities.
The majority of CEOs polled (53 percent) said they are now finding business uses in the new capabilities of generative AI—a whopping 130 percent increase from those who were considering using AI just eight months prior.
CEOs in industries like advertising, marketing, media and PR, tech and professional services all have the highest rates of positive responses when asked if they are finding business use out of generative AI. In advertising/marketing/PR, an impressive 72 percent of CEOs said they are finding such use.
“It’s a great time to strategically plan and test AI in multiple areas of business,” says Kathy Mast, president and CEO of Nuevonow, a professional services firm. “Writing/editing, sales and business analysis, sales opportunities, strategic connections, operations. It’s important to align AI activities with company values, strategy and innovation goals.”
For that reason, Chief Executive is rebooting its AI360 Academy starting in November. The Academy is a series of four bootcamp-style workshops that cover Sales, HR, Marketing and Finance, during which renowned experts present real-life cases and engage in discussions on how companies, across all industries, can tap into the power of AI—and what that means for the future. Find out more and register to attend virtually. / Read the full report >
— Isabella Mourgelas, lead research analyst, Chief Executive. research@ChiefExecutiveGroup.com
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